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1 marketing emphasis
Реклама: основные усилия маркетинга -
2 основные усилия маркетинга
Advertising: marketing emphasisУниверсальный русско-английский словарь > основные усилия маркетинга
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3 producto farmacéutico
m.pharmaceutical product.* * *(n.) = pharmaceutical, pharmaceutical productEx. The emphasis of both developed and developing countries has been on pharmaceuticals.Ex. The author reviews the kind of information that is valuable to pharmaceutical companies in product development and marketing of pharmaceutical products.* * *(n.) = pharmaceutical, pharmaceutical productEx: The emphasis of both developed and developing countries has been on pharmaceuticals.
Ex: The author reviews the kind of information that is valuable to pharmaceutical companies in product development and marketing of pharmaceutical products. -
4 below-the-line
1 nounMARKETING publicité f hors-médiabelow-the-line advertising publicité f hors-média;below-the-line costs coûts m pl hors-média;below-the-line expenditure dépenses f pl hors-média;below-the-line promotion promotion f hors-média(b) ACCOUNTANCY au-dessous de la lignebelow-the-line accounts comptes m pl de résultats exceptionnels;below-the-line costs coûts m pl au-dessous de la ligne;below-the-line expenditure dépenses f pl au-dessous de la ligneAyres will handle new product development and manage advertising and relationship marketing campaigns. There is likely to be an increased emphasis on below-the-line activity because of the high proportion of custom that comes from repeat visitors.
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5 management
Gen Mgt, HRthe use of professional skills for identifying and achieving organizational objectives through the deployment of appropriate resources. Management involves identifying what needs to be done, and organizing and supporting others to perform the necessary tasks. A manager has complex and ever-changing responsibilities, the focus of which shifts to reflect the issues, trends, and preoccupations of the time. At the beginning of the 20th century, the emphasis was both on supporting the organization’s administration and managing productivity through increased efficiency. Organizations following the models of Henri Fayol and Max Weber built the functional divisions of personnel management, production management, marketing management, operations management, and financial management. At the beginning of the 21st century, those original drivers are still much in evidence, although the emphasis has moved to the key areas of competence such as people management. Although management is a profession in its own right, its skill-set often applies to professionals of other disciplines. -
6 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
7 big
1. adjective1) (in size) groß; schwer, heftig [Explosion, Zusammenstoß]; schwer [Unfall, Niederlage]; hart [Konkurrenz]; reichlich [Mahlzeit]he is a big man/she is a big woman — (fat) er/sie ist wohlbeleibt
big words — geschraubte Ausdrücke ( see also academic.ru/39605/g">g)
in a big way — (coll.) im großen Stil
2) (of largest size, larger than usual) groß [Appetit, Zehe, Buchstabe]he is the biggest liar/idiot — er ist der größte Lügner/Idiot
4) (grown up, elder) groß5) (important) groß; wichtig [Nachricht, Entscheidung]6) (coll.): (outstanding) groß [Augenblick, Chance]7) (boastful)get or grow/be too big for one's boots — (coll.) größenwahnsinnig werden/sein (ugs.)
big talk — Großsprecherei, die
9) (coll.): (popular)2. adverbbe big — [Schauspieler, Popstar:] gut ankommen. See also idea 4)
talk big — (coll.) groß daherreden (ugs.)
•• Cultural note:think big — (coll.) im großen Stil planen
Eine Zeitung, die von Obdachlosen in vielen größeren und kleineren Städten in Großbritannien verkauft wird. Die Artikel haben oft ein sehr gutes Niveau, sie behandeln hauptsächlich soziale Themen oder Aspekte der Stadtkultur. Die Verkäufer kaufen die Zeitungen von einer zentralen Stelle und verkaufen sie zu einem festgelegten Preis. Den Gewinn dürfen sie behalten* * *[biɡ]1) (large in size: a big car.) groß2) (important: a big event.) bedeutend•- big game* * *<- gg->[bɪg]1. (of size, amount) großthe \bigger the better je größer desto besserto receive a \big boost starken Auftrieb erhaltena \big drop in prices ein starker Preisrückgang\big eater ( fam) großer Esser/große Esserin\big meal üppiges Mahl\big screen [Groß]leinwand fto be a \big spender ( fam) auf großem Fuß leben\big stake hoher Spieleinsatz\big tip großzügiges Trinkgeld\big toe großer Zeh\big turnout großes Zuschaueraufgebotthe \biggest-ever... der/die/das Größte... aller Zeiten2. (of maturity) groß, erwachsen\big boy/girl großer Junge/großes Mädchen\big brother/sister großer Bruder/große Schwester\big enough groß [o alt] genug3. (significant) bedeutend, wichtigshe's \big in marketing sie ist ganz groß im Bereich Marketing vertreten\big-budget film Film m mit großem Budget\big day großer [o bedeutender] Tag\big decision schwerwiegende Entscheidung\big words ( fam) große Wortehe fell for her in a \big way er verliebte sich bis über beide Ohren in siethat was very \big of you das war aber nobel von dir6.▶ to be/get too \big for one's boots ( pej fam: craving for admiration) größenwahnsinnig sein/werden; (feeling superior) eingebildet sein/werden▶ the \big boys die Großen▶ to have \bigger fish to fry Wichtigeres zu tun haben* * *[bɪg]1. adj (+er)a big man — ein großer, schwerer Mann
you big girl's blouse! ( Brit inf ) — du Angsthase! (inf)
big with child/young — hochschwanger/trächtig
you're big enough to know better — du bist groß or alt genug und solltest es besser wissen
3) (= important) groß, wichtigthe Big Four/Five — die Großen Vier/Fünf
to be big in publishing/plastics (inf) — eine Größe im Verlagswesen/der Plastikproduktion sein
4) (= great) cheat, bully, liar groß5)big talker — Angeber m (inf),, eingebildeter Schwätzer
he's getting too big for his boots ( inf, child ) — er wird ein bisschen zu aufmüpfig (inf); (employee) er wird langsam größenwahnsinnig
few people have a heart as big as his — es sind nur wenige so großzügig/großmütig wie er
he was big enough to admit he was wrong — er hatte die Größe zuzugeben, dass er unrecht hatte
that's really big of you (iro) — wirklich nobel von dir (iro)
7) (inf: fashionable) in (inf)8)(fig phrases)
to earn big money — das große Geld verdienen (inf)to have big ideas — große Pläne haben, Rosinen im Kopf haben (pej inf)
to do things in a big way —
to live in a big way — auf großem Fuß or in großem Stil leben
what's the big hurry? — warum denn so eilig?
2. advto talk big — groß daherreden (inf), große Töne spucken (inf)
to act big — sich aufspielen, großtun
to think big —
to go over or down big (inf) — ganz groß ankommen (inf), großen Anklang finden (with bei)
to make it big (as a singer/actor) — (als Sänger(in)/Schauspieler(in)) ganz groß rauskommen (inf)
* * *big [bıɡ]A adj1. allg groß (Garten, Mehrheit etc):the biggest party die stärkste Partei;the win might have been bigger SPORT der Sieg hätte höher ausfallen können;he comes from a big family er stammt aus einer kinderreichen Familie;earn big money umg das große Geld verdienen;there’s big money in tennis umg im Tennis gibt es das große Geld zu verdienen;he’s got a big mouth er plaudert (immer) alles gleich aus, er kann nichts für sich behalten; → band1 A 2, buck2, wolf A 1, etc2. groß, weit:this coat is too big for me dieser Mantel ist mir zu groß3. groß, hoch (Baum etc)4. groß, erwachsen:he’s big enough er ist groß oder alt genugbig with fate schicksalsschwer, -schwanger;big with rage wutentbranntb) ausgiebig, reichlich (Mahlzeit):have a big breakfast ausgiebig frühstücken7. umg aufgeblasen pej, eingebildet:have big ideas große Rosinen im Kopf haben;what’s the big idea? was soll denn das?;what’s the big idea of shouting at me? umg kannst du mir mal sagen, warum du mich anschreist?;8. voll, laut (Stimme)9. umga) groß, hoch, hochstehend, wichtig, bedeutend:make it big es zu etwas bringen;he thinks he’s Mr Big er hält sich für etwas Besseresb) sehr populärof von):11. groß, Mords… umg:a big rascal ein Erzgauner;a big eater ein starker EsserB adv umg1. groß:come over big groß ankommen;think big im großen Stil planen2. großspurig:act big den starken Mann markieren;talk big große Töne spucken* * *1. adjective1) (in size) groß; schwer, heftig [Explosion, Zusammenstoß]; schwer [Unfall, Niederlage]; hart [Konkurrenz]; reichlich [Mahlzeit]he is a big man/she is a big woman — (fat) er/sie ist wohlbeleibt
in a big way — (coll.) im großen Stil
2) (of largest size, larger than usual) groß [Appetit, Zehe, Buchstabe]he is the biggest liar/idiot — er ist der größte Lügner/Idiot
4) (grown up, elder) groß5) (important) groß; wichtig [Nachricht, Entscheidung]6) (coll.): (outstanding) groß [Augenblick, Chance]7) (boastful)get or grow/be too big for one's boots — (coll.) größenwahnsinnig werden/sein (ugs.)
big talk — Großsprecherei, die
9) (coll.): (popular)2. adverbtalk big — (coll.) groß daherreden (ugs.)
•• Cultural note:think big — (coll.) im großen Stil planen
Eine Zeitung, die von Obdachlosen in vielen größeren und kleineren Städten in Großbritannien verkauft wird. Die Artikel haben oft ein sehr gutes Niveau, sie behandeln hauptsächlich soziale Themen oder Aspekte der Stadtkultur. Die Verkäufer kaufen die Zeitungen von einer zentralen Stelle und verkaufen sie zu einem festgelegten Preis. Den Gewinn dürfen sie behalten* * *adj.groß adj.schwer adj.wichtig adj. -
8 big
1) (of size, amount) groß;the \bigger the better je größer desto besser;to receive a \big boost starken Auftrieb erhalten;a \big drop in prices ein starker Preisrückgang;\big eater ( fam) großer Esser/große Esserin;\big meal üppiges Mahl;\big screen [Groß]leinwand f;to be a \big spender ( fam) auf großem Fuß leben;\big stake hoher Spieleinsatz;\big tip großzügiges Trinkgeld;\big toe großer Zeh;\big turnout großes Zuschaueraufgebot;the \biggest-ever... der/die/das Größte... aller Zeiten2) ( of maturity) groß, erwachsen;\big boy/ girl großer Junge/großes Mädchen;\big brother/ sister großer Bruder/große Schwester;\big enough groß [o alt] genug3) ( significant) bedeutend, wichtig;she's \big in marketing sie ist ganz groß im Bereich Marketing vertreten;\big-budget film Film m mit großem Budget;\big day großer [o bedeutender] Tag;\big decision schwerwiegende Entscheidung;\big words ( fam) große Worte( on a large scale) in großem Stil;he fell for her in a \big way er verliebte sich bis über beide Ohren in sie;that was very \big of you das war aber nobel von dirPHRASES:to be/get too \big for one's boots;(pej fam: craving for admiration) größenwahnsinnig sein/werden;( feeling superior) eingebildet sein/werden;the \big boys die Großen;no \big deal ( fam) nicht der Rede wert;sb's eyes are \bigger than their stomach jds Augen sind größer als sein Magen;to have \bigger fish to fry Wichtigeres zu tun haben;to give sb a \big hand ( fam) jdm begeistert Applaus spenden; -
9 policy
n1) политика; политический курс; стратегия; система; ( towards smth) позиция•to abandon policy — отходить / отказываться от политики
to adhere to policy — придерживаться политики; быть верным какой-л. политике
to administer policy — проводить политику; осуществлять политику
to adopt policy — принимать политику, брать на вооружение политический курс
to back down from policy — отказываться от какой-л. политики
to be at odds with policy — противоречить какой-л. политике
to be committed to one's policy — быть приверженным своей политике
to be wary about smb's policy — настороженно относиться к чьему-л. политическому курсу
to break away from smb's policy — отходить от чьей-л. политики
to camouflage one's policy — маскировать свою политику
to carry out / to carry through policy — проводить политику
to champion policy — защищать / отстаивать политику
to conflict with smb's policy — противоречить чьей-л. политике
to coordinate one's policy over smth — координировать свою политику в каком-л. вопросе
to cover up one's policy — маскировать свою политику
to decide policy — определять политику, принимать политические решения
to develop / to devise policy — разрабатывать политику
to dismantle one's policy — отказываться от своей политики
to dissociate oneself from smb's policy — отмежевываться от чьей-л. политики
to dither about one's policy — колебаться при проведении своей политики
to effect a policy of insurance — страховаться; приобретать страховой полис
to embark on / to embrace policy — принимать какой-л. политический курс
to execute / to exercise policy — проводить политику
to follow policy — следовать политике; проводить политику
to harmonize policy — координировать / согласовывать политику
to justify one's policy — оправдывать свою политику
to lay policy before the electorate for approval — излагать политический курс для его одобрения избирателями
to make clear one's policy — разъяснять свою политику
to overturn policy — отвергать политику, отказываться от какой-л. политики
to proclaim one's commitment to policy — публично обязываться проводить какую-л. политику
to propagate policy — пропагандировать / рекламировать политику
to put across smb's policy to smb — доводить свою политику до кого-л.
to railroad through one's policy — протаскивать свою политику
to reappraise one's policy — пересматривать свою политику
to reassess one's policy toward a country — пересматривать свою политику по отношению к какой-л. стране
to reconsider one's policy — пересматривать свою политику
to relax one's policy towards smb — смягчать свою политику по отношению к кому-л.
to rethink one's policy — пересматривать свою политику
to reverse one's policy — изменять свою политику
to shape policy — определять / разрабатывать политику
to spearhead one's policy — направлять острие своей политики
to spell out one's policy in advance — заранее излагать свою политику
to stick to a policy — придерживаться какой-л. политики
to thrash out policy — вырабатывать / обсуждать политику
to tone down one's more controversial policy — ограничивать свои менее популярные политические меры
- active policyto validate policy — поддерживать какую-л. политику / политическую линию
- adventurist policy
- adventuristic policy
- advocacy of policy
- advocate of policy
- aggressive policy
- agrarian policy
- agricultural policy
- alternative policy
- annexationist policy
- anti-inflationary policy
- anti-national policy
- anti-nuclear policy
- anti-recessionary policy
- appropriate policy
- architect of policy
- arms policy
- austere policy
- austerity policy
- autonomous policy
- balanced policy
- banking policy
- bankrupt policy
- basic policy
- beggar-my-neighbor policy
- bellicose policy
- big stick policy
- big-time policy
- bipartisan policy
- blind-eye policy
- bloc policy
- bomb-in-the-basement policy
- breach of policy
- bridge-building policy
- brinkmanship policy
- brink-of-war policy
- broad-brush policy
- budget policy
- cadres policy
- carrot and stick policy
- cautious policy
- centrist policy
- champion of policy
- change in policy
- change of emphasis in policy
- change of policy
- circumspect policy
- class policy
- clean-air policy
- closed-door trade policy
- coherent policy
- cold war policy
- colonial policy
- colonialist policy
- commercial policy
- commitment to policy of nonintervention
- common policy
- comprehensive national science and technology policy
- comprehensive set of policy
- concerted policy
- conduct of policy
- confrontation policy
- consistent policy
- containment policy
- continuity in policy
- continuity of policy
- continuity with smb's policy
- controversial policy
- coordinated policy
- cornerstone of policy
- counterproductive policy
- country's fundamental policy
- credible policy
- credit card policy
- credit policy
- crumbling policy
- cultural policy
- current policy
- damaging policy
- defeatist policy
- defense policy
- deflationary policy
- demilitarization policy
- democratic policy
- departure in policy
- destabilization policy
- deterrent policy
- development policy
- diametrically opposed policy
- dilatory policy
- diplomatic policy
- disarmament policy
- discretionary policy
- discriminatory policy
- disinflation policy
- distortion of policy
- divide-and-rule policy
- domestic policy
- dynamic policy
- economic and commercial policy
- economic policy
- embargo policy
- emigration policy
- emission policy
- employment policy
- energy policy
- environmental policy
- erroneous policy
- European policy
- even-handed policy
- expansionary policy
- expansionist policy
- experience of policy
- extreme right-wing policy
- fair policy
- farm policy
- far-reaching policy
- far-sighted policy
- federal policy
- financial policy
- firm policy
- fiscal policy
- flexible policy
- for reasons of policy
- foreign aid policy
- foreign policy
- foreign trade policy
- foreign-economic policy
- formation of foreign policy
- formulation of policy
- forward-looking policy
- framework for policy
- free trade policy
- general policy
- generous policy
- give-and-take policy
- global policy
- godfather to policy
- good neighbor policy
- government policy
- government's policy
- great-power policy
- green policy
- gunboat policy
- hands-off policy
- hard-line policy
- harmful policy
- harmonized policy
- health policy
- hegemonic policy
- high-risk policy
- home policy
- ill-thought-out policy
- imperial policy
- imperialist policy
- import policy
- import substitution policy
- in line with policy
- in the field of foreign policy
- inadmissibility of policy
- independent line of policy
- independent policy
- industrial policy
- inflationary policy
- inhuman policy
- instigatory policy
- insurance policy
- internal policy
- international policy
- internment policy
- interventionist policy
- intolerableness of policy
- investment policy
- iron-fist policy
- irreversible policy
- it's against our policy
- kid-glove policy
- labor mediation policy
- laissez-faire policy
- land policy
- language policy
- leash-loosening policy
- left-wing policy
- lending policy
- liberal policy
- liberalization of policy
- liberalized policy
- line of policy
- long-range policy
- long-term policy
- lunatic policy
- main plank of smb's policy
- major changes to policy
- manifestation of policy
- maritime policy
- marketing policy
- massive condemnation of smb's policy
- militaristic policy
- misconduct of policy
- mobile policy
- moderate policy
- monetarist policy
- monetary policy
- much-heralded policy
- mushy policy
- national policy
- nationalistic policy
- nationalities policy
- native policy
- nativist policy
- neo-colonialist policy
- NEP
- neutral policy
- neutrality policy
- New Economic Policy
- news policy
- nonaligned policy
- nonalignment policy
- noninterference policy
- nonintervention policy
- nonnuclear policy
- nuclear defense policy
- nuclear deterrent policy
- nuclear policy
- nuclear-free policy
- obstructionist policy
- official policy
- official trade policy
- oil policy
- old faces can't make new policy
- one-child-family policy
- one-sided policy
- open-door policy
- openly pursued policy
- opportunistic policy
- optimal policy
- ostrich policy
- ostrich-like policy
- outward-looking policy
- overall policy
- overtly racist policy
- parliamentary policy
- party policy
- passive policy
- pay-curb policy
- peace policy
- peaceful policy
- peace-loving policy
- personnel policy
- plunderous policy
- policy from positions of strength
- policy from strength
- policy in science and technology
- policy is bearing fruit
- policy is constitutional
- policy of a newspaper
- policy of aid
- policy of alliances
- policy of amicable cooperation with smb
- policy of appeasement
- policy of belt-tightening
- policy of capitulation
- policy of compromise
- policy of conciliation
- policy of confrontation
- policy of connivance
- policy of containment
- policy of cooperation
- policy of democracy and social progress
- policy of détente
- policy of deterrence
- policy of dictate
- policy of discrimination
- policy of economic blockade and sanctions
- policy of economy
- policy of elimination
- policy of expansion and annexation
- policy of fiscal rigor
- policy of freedom of expression
- policy of friendship
- policy of genocide
- policy of good-neighborliness
- policy of goodwill
- policy of inaction
- policy of intervention
- policy of intimidation
- policy of isolation
- policy of militarism
- policy of militarization
- policy of military confrontation
- policy of military force
- policy of national reconciliation
- policy of neutrality
- policy of nonalignment
- policy of noninterference
- policy of nonintervention
- policy of nonviolence
- policy of obstruction
- policy of openness
- policy of pacification
- policy of peace
- policy of peaceful co-existence
- policy of plunder
- policy of protectionism
- policy of racial segregation and discrimination
- policy of reconciliation
- policy of reform
- policy of reforms
- policy of regulating prices
- policy of renewal
- policy of restraint
- policy of revanche
- policy of revenge
- policy of subjugation
- policy of violence
- policy of wage restraint
- policy of war
- policy towards a country
- policy vis-à-vis a country
- policy with regard to a country
- policy won out
- political policy
- population policy
- position-of-strength policy
- practical policy
- predatory policy
- price control policy
- price-formation policy
- price-pricing policy
- pricing policy
- principled policy
- progressive policy
- proponent of policy
- protagonist of policy
- protectionist policy
- pro-war policy
- pro-Western policy
- public policy
- push-and-drag policy
- racial policy
- racist policy
- radical policy
- rapacious policy
- reactionary policy
- realistic policy
- reappraisal of policy
- reassessment of policy
- recession-induced policy
- reevaluation of policy
- reexamination of policy
- reform policy
- reformist policy
- regional policy
- renewal of policy
- re-orientation of policy
- repressive policy
- resettlement policy
- rethink of policy
- retrograde policy
- revanchist policy - revisionist policy
- rigid economic policy
- robust foreign policy
- ruinous policy
- safe policy
- sanctions policy
- scientifically substantiated policy
- scorched-earth policy
- selfless policy
- separatist policy - short-sighted policy
- single-child policy
- social policy
- socio-economic policy
- sound policy
- splitting policy
- state policy
- state remuneration of labor policy
- stated policy
- staunch policy
- sterile policy
- stick-and-carrot policy
- stringent policy
- strong policy
- structural policy
- suitable policy
- sustained policy
- sweeping review of policy
- switch in policy
- tariff policy
- tax policy
- taxation policy
- technological policy
- tight policy
- tightening of policy
- time-serving policy
- tough policy
- toughening of policy
- trade policy
- trade-unionist policy
- traditional policy
- treacherous policy
- turn in policy
- turning point in policy
- unified policy
- united policy
- unsophisticated policy
- U-turn in policy
- viability of policy
- vigorous policy
- vote-losing policy
- wage policy
- wage-freeze policy
- wages policy
- wait-and-see policy
- war-economy policy
- wealth-creating policy
- whip-and-carrot policy
- wise policy
- world policy
- zigzags in policy -
10 plain text e-mail
E-coma basic format option for e-mails, which is simple and cheap to produce. The advantage is that even older e-mail systems will be able to read plain text, whereas they may be unable to receive more heavily designed HTML messages.If conducting an e-mail marketing campaign, the appearance of the e-mail is important. With plain text layout, it is best to keep the line length between 65 and 70 characters (to avoid lines breaking), and to keep paragraphs short—five or six lines at most. Because plain text does not allow the use of bold type or font sizing, capitalizing is the only way to add emphasis.
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